Fox 26 Houston launched a new weekend newscast. Local social media trendsetters were invited to the news station for a tweet-up and to help get the word out. This "Wake and Tweet Up' was such a hit. Many people who were unaware of the new newscast were now tuned in for the 5-8 am show. The events hashtag #fox26wknd was trending in Houston's twittersphere.
Fox 26 Houston has been very intentional about implementing the latest in social media into their newscast. Viewers are urged to connect with their favorite anchors/reporters on Facebook and Twitter. Featured comments and tweets now run at the bottom of the screen during live 6 am and 9 pm newscast. See a full re-cap below. Pictured Above:Sally McDonald, Fox Morning News Weekend Anchor
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